Advertisement Analysis Essay Writing Style Guide
There is more about advertising than meets the eye. Modern ads are built considering human psychology and physiology to pitch to potential customers and clients more effectively. It may even sometimes be an assignment for your capstone project, let alone being one of the most significant parts of any marketing campaign for any business. It is crucial to understand how ads work, what they need to contain and how they should be organized. Therefore, advertisement analysis is critical in marketing and helps one take a closer look at the structure and the effects. Here are some tips on how to write an excellent advertisement analysis essay.
Introduce what is being advertised
In this part of the paper, make sure to describe the product or service precisely enough, give the necessary information on what it is, what is its approximate market share and pricing. The reader should have the idea of the goods in case they are not familiar with it. And even if they are, this is an excellent way to present your market analysis skills. Do not be afraid to provide extensive information, it will help you in the further analysis, will give you more points to discuss and compare.
Provide information on the target audience
Estimate, who is the ad aimed at, who might find the product useful and helpful. Analyze, if it uses sufficient tools to target the group of people, it is intended for. Think whether it has appropriate content for them; if not, discuss what else could be included, what other instruments could be applied. Address potential pros and cons of the ad regarding its influence on the viewers. You might also want to compare this product to similar goods in terms of marketing and their market shares, identifying how advertising techniques have affected the sales.
Estimate how popular the ad is
It can be performed in a lot of different ways, and social media can provide you with valuable information on that matter. For TV commercials, you may compare a different set of videos on YouTube using two different marketing techniques and plots, and see how that affects the number of views. In general, a lot of statistics is available online for marketing purposes these days. Therefore this task should not be a lot of trouble for you.
Analyze similar ads
It might be a good idea to compare the ad you are writing about to other similar ones. By doing that, it is easier to identify weak spots or strong points being made. Try to check if any particular technique was used in these ads, and analyze how that affects sales and how effectively it attracts clients. If you find any other items that can be included in your comparison, you may add them as well. All in all, the analysis is all about understanding how the ad works to create similar ones in the future and know what to expect from them.
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